Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort. Think about it: Adult retail is … Continue reading How Humor Breaks the Ice in Adult Retail
As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health. … Continue reading Promoting the Link Between Men’s Mental Health, Sexual Wellness for Movember
In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by … Continue reading Why It’s Time for Adult Retail to Embrace AI
Your Goal? To Stop Dreaming & Start Selling! Led By: Holly Schaffner | Chief Sexologist + Founder of SweetlySassy.com Are you sitting on a million-dollar idea for a home-party business but terrified of the … Continue reading Launch Your Home-Party Empire in 90 Days: The Unfiltered, Actionable Startup Roadmap for 2026
In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes … Continue reading What Retailers Gain by Partnering With Family-Run Brands
Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility … Continue reading Strategic Retail Buying in a Shifting Pleasure Economy
Led By: Nicole Leinbach Hoffman | Retail Author, Retail Professor + Founder of STIMULATE + Retail Minded Georganne Bender | KIZER & BENDER Speaking!, STIMULATE+Educate Emcee + Author 🎁 A Digital Workshop Experience … Continue reading STIMULATE’s Digital Workshop for a Profitable + Pleasurable Holiday Season
During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel … Continue reading Why Sex Toy Innovation Isn’t What Shoppers Want Right Now
Join SWPA for an exclusive webinar with Zoë Ligon of Spectrum Boutique! We’ll dive into the challenges of promoting pleasure products on social media: shadowbanning, censorship, ever-changing algorithms, and … Continue reading SWPA Presents: Censorship, Creativity & Community: Social Media in the Pleasure Product Industry
Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 … Continue reading How Pleasure Brands Can Ethically Market to LGBTQ+ Communities