We all know the important role marketing plays in brick-and-mortar retail. It can be tempting to buy into the idea that products and fancy packaging speak for themselves, but this … Continue reading Supercharge Sales With Point-of-Purchase Marketing
Tag: Business tips
Keeping the Q4 Express on Track All Year Long
December is a magical time of year — and honestly, my favorite season of the year. I always look forward to Q4 from both a business and personal perspective. Businesswise, … Continue reading Keeping the Q4 Express on Track All Year Long
Tips for Examining, Improving Your Retail Website Speed
One of the most important indicators of a website’s potential for strong SEO and future success is speed. If the website is slow when opened, chances are that Google will … Continue reading Tips for Examining, Improving Your Retail Website Speed
A Look at the Marketing Power of a Brand Origin Story
When it comes to succeeding in a competitive market, there are some key brand qualities that are incredibly important. Having high-quality products is a must, of course, as is the … Continue reading A Look at the Marketing Power of a Brand Origin Story
In-Store Marketing Ideas to Increase Your Holiday Sales
Going into the holiday season, we all have sales on our minds. Price markdowns are great, but they can quickly make a sales floor go stagnant. The key to keeping … Continue reading In-Store Marketing Ideas to Increase Your Holiday Sales
How to Get Retail-Ready for the Holidays
The holiday season is one of the busiest and most lucrative times of the year for businesses, both online and in-store. Between Thanksgiving and Christmas, consumers are spending at record-breaking … Continue reading How to Get Retail-Ready for the Holidays
Why Retailers Should Double Down on Customer Service in Age of Amazon
If the past year and a half has given us anything, besides a greater sense of personal hygiene, it's the understanding that community is essential. Sometimes we forget that being … Continue reading Why Retailers Should Double Down on Customer Service in Age of Amazon
With In-Person Events on the Horizon, Here’s How to Prepare
Trade show season and retail activities are returning to a new normal, which means it’s a perfect time to talk about how to optimize your trade show experience - whether … Continue reading With In-Person Events on the Horizon, Here’s How to Prepare
How to Bolster Sales Year-Round With Retail Holidays
With Black Friday/ Cyber Monday coming up, it had me thinking about the different retail holidays that are generally celebrated and how they translate from mass to adult retail and … Continue reading How to Bolster Sales Year-Round With Retail Holidays
5 Tips for Selling High-Tech Toys
As more consumers become interested in trying out different types of smart and app-connected sex toys, retailers and distributors can start exploring ways to advertise and display these products to … Continue reading 5 Tips for Selling High-Tech Toys