With the holidays quickly approaching, stores everywhere are working to infuse their seasonal messaging with creativity, engagement and anticipation. That means it’s time to get inspired, whip up some holiday … Continue reading Retailer Tips for Launching Teasers and Pre-Holiday Promotions
Josh Ortiz of XR Brands, via his “Dear DadBodDom” SE column, answers retailers’ most pressing questions. Q: Dear Dad Bod Dom, I’m noticing more silicone toys labeling that they are silicone lube compatible on … Continue reading Dear DadBodDom: Confused By Lube And Enthused By Electrastim!
Thanksgiving is fast approaching, and for retailers, that means a lot more than turkey dinners and pumpkin pie. As we all know, the Black Friday/Cyber Monday weekend is the most … Continue reading Black Friday, Cyber Monday Preparation Tips for Online Retailers
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to … Continue reading Is ‘Cuffing Season’ a Marketing Gold Mine for Pleasure Brands?
This year, industry stalwart Pipedream Products celebrates its five-decade milestone — and what a long, amazing trip it’s been. Over the years, the company has endured an ever-changing economy, supply … Continue reading 50-Year Dream: Pipedream Products Celebrates Five Decades of Evolution, Growth
It’s the fourth quarter. That means Black Friday, the holiday season — the quarter everyone in retail waits for because that’s when they make the majority of their revenue. It’s … Continue reading Why the 4th Quarter Is the Best Time to Upgrade Your Retail Tech
Nasstoys embarked on its 45th year of business this year and reflected on how the company has grown, evolved and always held true to its core values. Nasstoys President Elliot … Continue reading Nasstoys Celebrates 45 Years Of Quality Service
The holiday season is one of the busiest and most lucrative times of the year for businesses, both online and in-store. Between Thanksgiving and Christmas, consumers are spending at record-breaking … Continue reading Get Retail-Ready for the Holidays
The pleasure industry has witnessed a transformative shift as more women have risen to positions of power and ownership throughout the years. Pioneering female company owners broke down barriers and … Continue reading Women in Charge: Meet the Female Honchos Shaking Up the Pleasure Biz
Jessica Drake wears many hats for Wicked Sensual Care. A much-lauded adult star for over two decades, she now serves up enthusiasm, knowledge and passion in product development and marketing … Continue reading Timeless Experience: Jessica Drake on Promoting Sex Ed Through Pleasure