M.D. Science Lab, makers of the iconic Swiss Navy brand, and sponsors of International Lubricant Day with the first annual event taking place on April 22, are inviting everyone to a virtual happy hour celebration.

“We know how important lubrication is to so many people and we thought it would be appropriate to give it its’ own day of celebration to acknowledge the benefit it brings to intimate wellness,” said Briana Watkins, M.D. Science’s Vice President of Sales and Marketing. “Our team has a lot of fun planned for April 22 with a virtual happy hour, games, prizes, and much more.”

The M.D. Science Lab family invites everyone to join their virtual happy hour on April 22 at 5:00 pm EST at bit.ly/SwissNavyLubeDayHappyHour

“We have a video montage planned and would love to incorporate videos from retailers sharing their thoughts and enthusiasm for the first International Lubricant Day,” says Penny Clifford, Swiss Navy’s Social Media Manager.

Swiss Navy encourages people to celebrate April 22 by giving a shout-out to how lubricants have helped their own lives.

“We’ve been doing several surveys leading up to this celebration,” says Dr. Sunny Rodgers, M.D. Science Lab’s Intimate Health Advisor. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.”

More information about celebrating International Lubricant Day and ways you can show your support and join in the fun will be shared as April 22 approaches.

Retailers interested in sharing their own International Lubricant Day videos may send them directly to Briana@Swissnavy.com.